First Focus Campaign for Children Legislative Scorecard
The First Focus Campaign for Children legislative scorecard recognizes the senators and representatives who have championed legislation benefiting children. The challenge was that previous graphics felt flat and generic, failing to honor the significance of elected officials taking a stand for kids.
I redesigned the visual system from the ground up, drawing inspiration from baseball cards and how they celebrate individual players as standouts. That framework gave each lawmaker their own moment, making the champion and defender designations feel earned and prestigious rather than procedural.
The result was a series of roughly 120 individual digital graphics spanning both the Senate and the House, designed for a general public, advocacy, and legislative audience. The work resonated beyond our own channels. Congressmen shared the graphics directly with their own audiences, extending the campaign's reach organically.
SERVICES
Art Direction
Publication Design
Social Media Design
