Background
The First Focus Campaign for Children legislative scorecard recognizes senators and representatives who have championed legislation that benefits children.

Challenge
Previous campaign graphics felt flat and generic, failing to honor the significance of elected officials standing up for kids. The challenge was to create a visual system that made these recognitions feel meaningful, while communicating clearly to a general public, advocacy, and legislative audience.

Approach
I redesigned the visual system from the ground up, drawing inspiration from baseball cards and how they celebrate individual players as standouts. That framework gave each lawmaker their own moment, making the Champion and Defender designations feel earned and prestigious rather than procedural.

Outcome
The result was a series of roughly 120 individual digital graphics spanning both the Senate and the House. The work resonated beyond our own channels: members of Congress shared the graphics directly with their own audiences, extending the campaign's reach organically.