SNMA Sinai
The Student National Medical Association (SNMA) at Icahn School of Medicine at Mount Sinai addresses the unique needs and concerns of Black medical students across the United States.

For this merchandise collection, I developed a visual identity honoring the organization's multifaceted identity through intentional symbolism, weaving together references to Pan-Africanism and the African and Caribbean diaspora while maintaining strong ties to Mount Sinai's institutional brand and traditional medical iconography.

The collection consisted of 30 hoodies and 30 pins distributed directly to SNMA members. The goal was to create something members would genuinely wear with pride, and the work delivered. Members continue to wear the merchandise to this day, a testament to how authentically the designs connected with the community they were made for.