SNMA Sinai
The Student National Medical Association (SNMA) at Icahn School of Medicine at Mount Sinai addresses the unique needs and concerns of Black medical students across the United States.

For this merchandise collection, I developed a visual identity that honors the organization's multifaceted identity through intentional symbolism. The design weaves together references to Pan-Africanism and the African and Caribbean diaspora while maintaining strong ties to Mount Sinai's institutional brand and traditional medical iconography.

This approach ensured the merchandise would resonate authentically with SNMA members while reinforcing their connection to the broader medical community and the Mount Sinai institution.